Zizai ICIF
Event, Print, Typography
Date
May 2017
Letters alive.
Zizai is a Shenzhen-based company that focuses on movable-type innovative products. After an impressive and remarkable design of their graphic materials for the first time, Zizai rehired us again during the ICIF event, the biggest annual event in Shenzhen.
For this event, we created a lot of amazing graphic materials using a mix of cool colours for a modern appeal. We used different printing techniques and high-quality paper types for the brochure, interactive activity cards, and unique invitation designs. The result was incredible.
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The complex resplendent paper and printing present the brochure with a sense of aesthetic luxury.
4 different types of high-quality paper and 3 different types of printing techniques were used for this brochure. Using the Aestheticism paper, the front cover logo was designed with hot stamping gold in colour. The flyleaf was completed with modern parchment tracing paper, and the slogan was printed in white. The gold leaf paper was used as the fold-inner, which enhances the sense of luxury and history.
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The theme of the interactive activity cards was based on important Chinese festivals and the 24 solar terms. We supplied 8 types of elegant and retro speciality paper for the participants to choose from and let them make their unique letter paper. From the start to pick up the movable types for the content until the end of the printing processes, it made everyone enjoy the activity.
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We hoped the invitation could be unique and have a great sentimental value. So each word was hand-printed by the type-founding masters in Chibi. In addition to this, we put the movable types of the guests' surnames on the covers, which made every invitation unique and worthy of treasuring forever.
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