Mystelle Store

A thoughtful brand refresh for Mystelle Store, a premium US-based jewellery brand that artfully marries Chinese Feng Shui principles with contemporary design. Each piece is crafted not merely for adornment, but to attract wealth, luck, health and love to its wearer.

 

Whilst preserving their established logo, we elevated the brand's visual language through refined typography, a sophisticated colour palette, and distinctive pattern work. The centrepiece of our design merges lotus petals with traditional Chinese auspicious motifs, creating an elegant emblem that bridges Eastern wisdom with Western luxury.

 

The outcome is a harmonious brand identity that feels both culturally authentic and contemporary, positioning Mystelle Store uniquely in the luxury jewellery market.